July 20, 2017 Case Studies

General Industrial Customer

Situation Overview

  • A Southeastern down-hole production tools provider ordered products from Gulfco on an infrequent basis.
  • The GULFCO sales team believed that there was great potential to increase the relationship between GULFCO and the oil and gas customer.

Gulfco Actions

  • The GULFCO sales team arranged a meeting with the company in order to better understand the company’s needs and requirements.
  • During the meeting, the customer explained that rapid turnaround times were critical to its core business. GULFCO and the customer discovered that a primary reason for the long lead times for the company’s products was that the company required raw materials that GULFCO typically did not have in inventory.
  • GULFCO began stocking the raw materials needed for the company’s products in order to significantly lower lead times.
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